Wondering how to create awesome infographics?
I’ve designed so many infographics and it helped me build my personal brand as a graphic designer. So much so that now I even teach infographic design for free.
Infographics are still underrated and only a few utilize it as a part of their content marketing strategy.
But, just designing an infographic and expecting a wave of shares and links is not the right way.
No matter what topic or industry you are in, an infographic should provide value and also look good.
Let’s say that you know how to figure out the value part.
What about the design?
Good design is crucial for an infographic’s success.
And the deciding factor is the infographic design tool you use.
What Is An Infographic Design Tool?
An infographic design tool helps you design an infographic. Simple as that.
These tools come with features made to help you create infographics with ease. All good infographic design tools let you add graphics, images, icons, charts, and whatnot to make your infographic appealing.
Before beginning with infographic design, it’s a good idea to pick one essential tool that you’ll be using whenever you want to design an infographic.
The reason why you should use ONLY one tool will be discussed below.
Before that, let’s talk about some stuff must-haves of an infographic design tool.
Must-Haves Of An Infographic Design Tool
When there are several different options to choose from, it is important to take a step back and take a look at what makes one tool better than the other.
It also makes it easier to choose one tool when you know what you should be looking for in an infographic design tool.
So, before I get into the meaty part of discussing the different infographic design tools, let’s take a look at some must-haves.
We’ll be using these factors to compare the different tools mentioned later in this list.
The first thing anyone would expect to have in an infographic design tool are templates.
Templates are the backbone of an infographic design tool. It helps the user get a firsthand experience of using the tool and getting to know the nuts and bolts of it.
Regardless of whether you choose to use templates for designing an infographic, a tool having templates will help you get inspiration for your design.
The story doesn’t end here though.
A good infographic tool must have all kinds of templates one could use for designing an infographic.
Here are some infographic design templates you should look for:
A good tool should have all the types of infographic templates mentioned above.
I was a bit disappointed by the templates Visme has to offer. Don’t get me wrong. They are good but most of them are the same and mostly contain graphs and charts.
I hope they introduce templates that focus more on the design elements. Templates that include awesome graphics and illustrations will be more appealing and will help the design focus more on the content and not worry about the design.
Venngage is the best when it comes to infographic templates. They’ve got hundreds of such awesome templates that don’t require any editing at all.
Just select the template and add your content. That’s the best part about the templates offered by Venngage. If you make an infographic using their templates, it would look like a professional infographic.
Not as good as Venngage, but the templates by Canva are very good. They look professionally designed and don’t require much work if you design an infographic using a template.
One downside of the templates I noticed was that they were too text heavy. So, if you want to make an infographic with a focus on graphics, a template won’t help you a lot.
Everything is almost perfect in the templates by Infogram. There are plenty of them and all are just stunning.
Apart from templates of different categories, their templates have graphs, charts, illustrations, and everything in between.
With big graphics and too much text, I would say that the templates are just good. Not great but not bad either.
No matter how their templates look, I found them attractive.
Piktochart has a big collection of infographic templates but only a few of them are awesome. Rest of their templates are very common and plain.
I did not like the templates by Easel.ly. Here’s my reason:
They don’t have any visual appeal as they all look poorly designed. The typography, color combinations, and the layout are way off and look like they were made by some beginner designer.
If I were designing an infographic using this tool, I’d not use their templates and design from scratch.
2. Typography Options
Easily one of the most important factors in infographic design is ‘Typography’.
This incorporates everything from the title of the infographic to the body text. A good infographic design tool should offer great typography combinations to create an attractive infographic.
Apart from this, there should be an abundance of great fonts for the designer to choose from.
Visme has a library of over 120 fonts and also lets you upload your own fonts. I really love the typography options offered by them.
You can add a header with a text, stats and figures, graphics and text, and diagrams. There are multiple beautiful text combinations for each type of text options.
This helps you avoid creating your own text combinations and saves time.
Venngage has a collection of the very best fonts that are suited well for infographic design. But, they don’t have many text combinations that you can just add and use.
You’ll have to create your own text combinations. Unfortunately, Venngage doesn’t provide the option to upload your own fonts.
You can upload your own fonts or use the hundreds of fonts available in Canva. The tool also has some great text combinations that you can use for your infographic.
Still, it doesn’t have text + graphics combination templates.
Infogram has a very limited collection of fonts and also doesn’t offer many great text combinations.
Even the fonts available in the tool are not so good. To make it even worse, Infogram doesn’t let you upload your own fonts.
Snappa has a huge collection of awesome fonts and also lets you upload your own fonts. But, they don’t provide any text combination templates.
They only let you add a heading, subheading, and body text. There are no other combinations available that you can use to create awesome infographics.
Piktochart currently has around 100 fonts and also provides some great text combinations. These are labeled as text frames in Piktochart and has some great combinations.
Easel.ly doesn’t have many fonts and the ones available are not very awesome.
The tool also doesn’t have any text combinations.
3. Charts & Graphs
Data is what makes an infographic look stunning. And to do this, you’ll have to use charts and graphs to visualize your data.
This is why charts and graphs are a must-have in an infographic design tool. There should be different types of charts available in the tool. Examples of these charts are:
- Venn Diagram
- Word Cloud
The above charts or a combination of them can help you drastically improve your infographic.
Visme has some really cool graphs and charts that will bring your infographic to life. You can create charts within Visme by adding data or import it using a spreadsheet.
You can also control the design of the charts by choosing the fonts, colors, and other options.
Venngage is great when it comes to charts and graphs. You can easily drag graphs to your infographic and then edit them.
You can add values to your charts or import them from Google Sheets or Excel. Lastly, there are design settings for the charts that let you set the background color, border color, and modify other similar settings.
Canva has some cool charts but the dealbreaker here is that it doesn’t let you import data. Rather, you’ll have to paste the data.
Apart from that, the tool also doesn’t have enough design options for charts. You can only change the font and colors of the chart.
Infogram wins the game of charts. They have so many options. Starting from the ability to add data from different sources including Google Drive, Dropbox, JSON feed, Oracle, and more.
There are also many design settings to change the look of your charts.
You would be shocked to know that Snappa doesn’t have the options to add charts and graphs. This is the biggest letdown of this tool.
Piktochart lets you create different types of charts and has some great features to make them look great. You can add data within the tool or import data from a spreadsheet.
You can choose the font, font size, colors, and more to customize your chart.
Easel.ly also has charts but there aren’t enough customization options. You can import data for charts and choose the fonts and colors.
I can’t even imagine an infographic design tool without the ability to add maps. Sadly, many tools out there don’t have this feature.
But, this shouldn’t be overlooked as maps are a necessary element of any infographic design tool and would frustrate the designer if they had to scrape through the internet to find their desired map.
This is why never choose a tool that doesn’t have the feature to add maps.
I think Visme is the best infographic design tool that lets you create stunning maps. You can choose from any country you want. You can even select regions.
The tool also lets you select the regions of a particular country you want to display. You can set global map color and even create area value maps.
Venngage has maps of major countries but most of them are not available in the free version. One thing I loved about Venngage is that you can import data for your maps from a spreadsheet.
You can even create bubble maps in Venngage.
Sadly, Canva doesn’t have an option to create maps.
Just like Venngage, there are so many maps you can choose from but most of them are available in the paid version of the tool.
You can import data for your maps and modify the look of the map by changing various settings.
Just like charts and graphs, Snappa doesn’t let you create and add maps to your infographics.
Piktochart is the only tool that comes close to Visme when creating maps. You can add a map of any country in the free version.
The customization options are also great and let you change the color and other visual aspects of the map.
The tool doesn’t have the option to add maps which is quite unexpected given that Easel.ly is an infographics maker tool.
5. Backgrounds & Color Options
You can’t really create an infographic without using any colors or background, right?
While every tool lets you add your own colors and backgrounds, only some tools let you use gradients or even image overlays.
I won’t discuss backgrounds and colors as its pretty obvious.
Visme offers a plethora of color options. You can choose an image for your background or upload your own.
There are read-made color palettes to choose colors or you can create and save your own color presets.
One thing I really wish Visme adds is the ability to create and add gradients.
Venngage lets you add not only solid colors but also gradients to your designs. You can also upload and set photos as backgrounds.
I really love that Venngage provides a great color wheel that lets you pick your desired color or paste the hex color values.
Canva is one step ahead of other design tools when it comes to colors as apart from solid colors, it offers beautiful background patterns that you can use in your infographic.
You can only add solid colors to your background in Infogram. Apart from this, you can set border colors to add a more visual look to your designs.
You can choose images, patterns, or colors for your background in Snappa. The tool offers many text effects such as darken background, blur, change hue and saturation, and more.
It’s safe to say that Snappa offers many options for colors and backgrounds.
There are many background images and patterns available in Piktochart. You can also choose a solid color for backgrounds.
There aren’t enough background effects but you can still change their opacity.
You can either choose a color or different background patterns available in Easel.ly.
Though I didn’t find the background patterns to be very attractive.
6. Icons & Illustrations
For me, icons and illustrations are the heart of an infographic. Without it, you can’t really create an attractive infographic.
And, this is often a very strong deciding factor while choosing an infographic design tool.
Not all tools have a great collection of icons and illustrations. Even if they do, they are often paid which is not an ideal thing.
While choosing a tool, you should make sure it has a great set of icons and illustrations. Also, it’s important to take note that not all great ones are paid. Yes, it’s a common thing in all these tools but there should be good icons and illustrations that you can use for free.
Visme has a very huge collection of icons and graphics. They are categorized so it gets easier to find different graphics.
But, not all the illustrations are free. Most of them are available in the premium version.
Venngage has a vast and better collection of icons and graphics. The simple icons are available for free but like Visme, most of the illustrations and graphics are available in the premium plan.
After using all these tools, I found Canva’s illustrations to be the best. Their free collection has better icons and graphics than other tools.
Infogram has a very limited and basic library of icons. Their icons can be found on free icon websites like Flaticon.
Snappa has some really awesome graphics and the best part is that they are all available in the free version.
I wish they were categorized but you can still find your desired graphics by a simple search.
Piktochart has beautifully organized its graphics. They have not only categorized them based on their types but also let you choose from Mono or colored graphics.
Easel.ly has a huge collection of graphics but almost all of them are available only in their pro plans. You will find only a handful of free graphics under each category.
Using photos is not very common in an infographic but its still a good feature to have in a tool.
The ability to search and use images or upload your own is necessary for a good tool. Most of these tools use photos from free stock photography websites like Pexels or Pixabay.
So, it’s not a very big deal if a tool doesn’t have a good collection of photos.
Visme has a library of over 500,000 photos and you can even upload your own photos. The photos in Visme library are from Unsplash.
Venngage curates its photos from Pixabay and Unsplash which results in a very big photo library. You can upload your own photos too.
Canva has its own photos library where people can upload their photos. They provide both free and paid photos in the tool.
Infogram also curates images from Unsplash and Pixabay which results in a huge library of images for use in your designs.
You can find some awesome photos in Snappa’s photo library. The source of their photos is unclear.
Piktochart curates images from Unsplash but you can also use images curated by Piktochart designers.
Easel.ly disappointed again with their limited library of images and only a handful of them available for free.
8. Brand Guidelines
Choosing one tool is important as you can set your brand colors and guidelines. This helps you or your team follow the brand guidelines easily.
Many tools have the feature where you can upload your logo, choose brand colors, and typography.
Visme has a My Brand dashboard where you can set your brand guidelines. You can set typography, colors, logos, templates, and brand links.
I really liked the fact that all the brand guidelines can be set on one page and modified easily.
Venngage also has a My Brand dashboard where you can set your logo, colors, and fonts. But, the only caveat is that you can set fonts only with the premium version.
Canva lets you create a brand kit where you can create color palettes, set fonts with their combinations, add logos, and even upload your own fonts.
With everything great with Infogram, not having the option to create a brand kit is the only dealbreaker of this tool.
There is no option to set brand guidelines in Infogram.
Snappa also doesn’t have the option to create a brand kit and save your guidelines.
It’s surprising that even Piktochart doesn’t have this option. They are infographic design tools and they can’t add one simple feature? It’s really disappointing.
Easel.ly is also an infographic design tool that doesn’t have this feature. You can upload your own fonts but there is no My Brand or a similar feature that lets you set brand guidelines.
9. Download Options
The ability to download different formats of your infographic is very important for any design tool. A tool shouldn’t be just limited to PNG or JPG file formats.
It should also support other formats.
Visme offers various download options. These include:
- PowerPoint (PPTX)
Venngage has the following download options:
- PNG HD
- Vector PDF
- Interactive PDF
Canva offers the same basic download options.
- PDF Standard
- PDF Print
Infogram also has the general download options but you can choose to save your file with a transparent background. Here are the options provided:
Snappa has some good download options and like Infogram, lets you download your image with a transparent background. There is no option to save the file as PDF.
- Web Optimized JPG
- Retina JPG
- Retina PNG
Piktochart only has two formats to download your infographic file. But, you can select the quality of the image.
You can download your infographic in both low and high quality with Easel.ly. The tool also provides the option to export the project file.
- ELY (Easel.ly Project Format)
The last but equally important must-have of an infographic design tool is its pricing. I’m sure you don’t want a tool that costs a lot.
Let’s see the pricing of these 7 infographic design tools.
Visme has a free plan that allows 5 projects, 100MB storage, and limited templates.
Their two premium plans cost $14/month and $25/month respectively. Each paid plan has some differences in the features the tool has to offer.
Venngage has a free plan that lets you create 5 infographics but they will have Venngage branding on them. This could be a dealbreaker for some.
Their paid plan starts at $19/month but still has limited features. Their business that includes all the features of Venngage costs $49/month.
The free plan by Canva has no limitation on the number of designs you can create. Their paid plan starts at $12.95/month.
Infogram has many pricing plans. Their free plan lets you create 10 projects with limited features.
The most basic premium plan of Infogram costs $25/month and the subsequent plans cost $79/month and $179/month respectively.
The free Snappa plan allows 5 downloads per month only. It costs $10/month and the team plan costs $20/month.
Piktochart’s plans start at $12.50/month and increase up to $82.50/month. They also have a free plan that has limited features but you can create unlimited infographics.
The pro account of Easel.ly costs only $4/month and provides all their premium features.
Best Infographic Design Tools
Let’s take a look at the best Infographic design tools out there. I didn’t mention all the tools out there because not all of them are ideally suited for infographic design.
I have mentioned the ones that you can rely on to design stunning infographics. We’ll take a look at what these tools are and the features they offer.
Visme is a visual design tool used by over 2 million people across the globe. Very big brands and companies like Kia, NASA, IBM, and Sony have used Visme.
As it’s a visual design tool, its focus is broader and hence lets you design presentations, infographics, charts, and social media graphics.
Visme makes infographic design easy by providing not only ready-made templates but also blocks that you can drag-and-drop to your design.
They have a selection of over 20 charts and graphs, stunning data widgets, over 500,000 photos, and more.
Venngage is an infographic maker with over 100 infographic templates. It lets you import data directly from your spreadsheets to create charts and graphs.
There are hundreds of graphics, images, and icons that you can use for your design.
Canva is a very popular design tool that lets you design social media images, banners, blog graphics, quotes, and whatnot.
This makes Canva one of the best infographic design tools as it has so many features that help you design great infographics.
Infogram was founded back in 2012 and has grown to over 4 million users as of now. More than 1.5 billion infographics have been created using Infogram which says a lot about how great it is.
The user interface of the tool is pretty simple and intuitive which helps designing infographics very easy and less time-consuming.
Snappa is a graphic design tool with a powerful and simple editor that even a beginner can design great infographics using it.
The company was founded in 2015 and now has become very popular for designing graphics.
Piktochart is another infographic design tool that has over 11 million users and over 24 million infographics have been created by its users.
The company was started back in 2012 and is continuously working hard to make their tool one of the best by introducing new features and expanding its library of templates, graphics, photos, and more.
Conclusion: The Best Infographic Design Tool For 2019
So, here’s a comparison table showing the ratings of each feature of the different tools:
It’s clear from the rating that Visme is the best infographic design tool for 2019. It has so many great features and stands up to most of the expectations.
Venngage also comes very close but ultimately loses to Visme.
So, if you’re looking for the best tool to design infographics, Visme is the answer.
Now, I want to hear it from you:
What tool are you going to choose for your infographic design projects?