Quora is the biggest Q&A platform with more than 500,000 registered users. And the surprising fact is that it operates with only 20 employees.
With such a big platform of people searching for answers of their questions, it presents a big opportunity for marketers. With startups and entrepreneurship being the most followed topics on Quora, you can use it to grow your website traffic.
And not just traffic, Quora can help you find content ideas and build your brand. That being said, you need to start using Quora to get your slice of traffic, growth and reputation.
In this guide, I want to show you how to use Quora and build your business and get more customers. Also you will also discover some untapped ways that you can use to turn yourself into a Quora power user!
So let’s begin!
Introduction To Quora
Quora is a Q&A platform built for people to ask questions and also answer questions. There are many platforms similar to Quora like Yahoo Answers and Ask.com. But Quora has surpassed them all.
With the help of Quora, anyone can get answers to their questions related to anything.
It’s free to use and you can answer as many questions as you want. You can search for questions that you want to answer.
Other than that, you can also follow people and communicate with them through private messages.
Now more about answers.
Answers on Quora can receive upvotes. If your answer has the maximum number of upvotes, it will be at the top of the thread. Anyone can upvote any answer on Quora.
Answers can also be downvoted on Quora. You can also comment on any answer.
Each user on Quora has their own profile. You can visit on any profile and others can view your profile.
This is what a user can see on a profile:
- Number of answers
- User description
- Knows about
- Recent activity
You can follow anyone by going to their profile. A user on Quora can also be blocked and reported.
That’s all about Quora. Now let us create a profile and get started.
How To Create And Optimize Your Quora Profile
So before you begin answering questions and building a presence on Quora, you need to create a profile. What’s important is that you need to optimize your profile to get the maximum out of it.
This is the Quora homepage:
If you already have an account on Quora, you can simply login. But if you’re new, you can create an account quickly.
If you’re signing up for a new account, I would recommend you to continue with Google. This way Quora can get your information from your Google account and you can save some time.
Once you’re in, you can edit your profile and add more about yourself.
The first thing you need to do is to add what you know. This way you can get questions related to your interests.
But before you begin doing that, take a minute and think what you’re business is about. Add interests related to your business and products. If you have a website about nutrition, add topics related to that.
Sure you can add other personal topics, but I don’t think it’s good for your profile. If you want to establish yourself as an expert in what you do, add topics related to that only.
You can create another account for your hobbies and other personal interests.
When you’re done adding topics you know about, you can move further by adding your work, location and education.
If you have signed up for Quora with your Google or Facebook account, your profile picture will be automatically added.
But if you haven’t, don’t worry. On your profile page, you can add a profile picture and add some description about yourself.
But first take a look my profile:
Here are some tips you need to know before you begin editing your profile:
- Add your own image as profile picture. As you want to build followers and fans, it is better to add your own image. But if you have setup an account with your business name, you can add its logo.
- Keep your profile bio simple. Tell people who you are and don’t add anything more in it.
- In your profile description, add about yourself and tell more about what you do. This is the best place to tell people about your business. ALWAYS add a link to your website in your profile description.
- Apart from the link to your website, you can also add links to your social profiles. Look at the image below.
If you follow these tips, most people coming to your profile will follow you.
One more thing you need to know about bios is that you can add multiple bios on Quora. While adding the topics, you can add a short bio about that topic.
This way whenever you will answer a question about that topic, people will see the bio you have added for that particular topic. If you haven’t any bio for the topics, people will see your default profile bio.
By adding multiple bios, you can show people how much you know about the topic. This is a good way of getting people think of you as an expert. This increases the chance of your answers being upvoted.
Look at my topics and bios. While my bios aren’t perfect but in most of them I am showing myself as an expert or someone who has experience about the topic.
Last thing you need to do to optimize your Quora profile is to connect your social media accounts. Go to your settings and there you can connect other social accounts.
That’s all for your profile. You can try some creative ways to make your profile look more interesting. Remember that this profile is similar to other social profiles. So if you see anyone trying something creative on their Twitter or LinkedIn profile, you can give it a try here.
But if you’re new, it’s better to follow these methods. Before we move on the next section, download the checklist you can use to optimize your Quora profile.
How To Use Quora To Get Content Ideas
Using Quora for marketing doesn’t mean answering questions and getting traffic to your website. It’s beyond that.
50% of content marketers struggle with producing enough variety of content. When it comes to creating content, finding ideas is very necessary.
The reason behind this is that you can actually find people looking for answers for something they want. This is a golden opportunity for you to create content.
While people use Quora just to find content ideas, I am going to show you how to find great content ideas and using Quora to get people read your content and share it.
This way you will be helping people find answers to their question and also build an audience that can potentially become your customers.
So after creating an account on Quora, I am sure you may have searched around to see how Quora works and how you can use it. I hope so.
Well if you haven’t, don’t worry.
Now I am going to show you how you can find a burning question and how you can create content about it and use Quora to get people read it.
The process is simple, but not easy.
Suppose you want to write about link building. You can search it or if it is something common and famous, you will be able to find a separate topic about it.
If you have a topic about what you’re searching, click on it.
This is what a topic page looks like. On the right hand side, you will find a short description about the topic. You can also see the number of questions asked on this topic and the number of followers. There is also a follow button which you can click to follow the topic.
On scrolling down, you can find answers that have been recently asked. To find the latest questions related to the topic, click on the answer tab. Here you will find questions that need answers.
Most of these questions are not answered. Now look for questions that you find interesting and you can answer.
Click on any question that seems interesting to you. Once you’re on the question, you will see other answers. You can also click on the follow button to follow the question.
This way you will get notifications whenever there is some activity in that thread.
Now one thing you need to know is that you shouldn’t answer all the questions you see. Yes, it will help you a lot but still it’s better to use Quora the smart way.
So to find out whether this question is worth answering, scroll down and on the right side, you will see some stats about this question.
Now as you can see, this is not a question that will help you a lot. The question has only 231 views and 1 follower. So keep looking for other questions.
This method is a little time-consuming but the end results will prove that its worth it. You can go back to the topic page and look for other questions.
After looking at some more questions, I found an interesting question.
This question has 6 answers and the stats are also good. This question has 629 views.
Now this the type of question you should be looking for. Just make sure a question has more than 500 views.
Look at the question once again. Now you can either answer the question first and then create content about it or you can create a content and then answer the question.
Our concern here is to create a content about it and then answer the question. So now you have found an idea you can write about on your blog.
But this doesn’t mean you should start writing. Now you need to do some research on the topic, find competitors and create an epic resource.
This will take some time and effort. You need to search about this topic. The only tool I use and recommend is ahrefs.
So first head over to ahrefs Content Explorer. Don’t enter the exact question that was asked.
Just enter the main keyword. Here it is “effective link building strategy”. Let’s see what comes up.
As you can see, this is a very common topic. Click on one of the articles and see what they have mentioned. I have clicked on the first one to see what it is about.
This article is just like a wall of text with no images and actionable information. It is obvious that something better can be easily created about it.
Still you need to search on Google for the same keyword and see what comes up.
Now these websites are of high authority and if you check the content of a few of them, you will find that its way better.
But that doesn’t mean you can’t write about it. Just check the top 10 results and analyze what is missing or what you can add.
You can combine the different techniques shared by others into one EPIC content. This is what Brian Dean did here.
This link building guide is basically a list of the best techniques shared ever. And instead of just adding links, he designed the page so that it looks good. He also created categories so that people can navigate easily.
And now he is ranking #2 for the keyword.
Now you might be thinking that there is already something created. How can I create something better?
Well, the truth is that you can always create something better than the existing resource. So go ahead and create your content. Just make sure that it answers the question asked on Quora.
Once you have found an idea and created a content about it, it’s time to answer the question on Quora.
You will learn more about how to answer questions in Quora the right way in the next section.
How To Answer Questions In Quora The Right Way
Congratulations, you’re now ready to answer a question on Quora.
First, let us go back to the question which we were discussing in the previous section and see what others have answered.
This is the top answer of the thread and it should be. And this is how you should answer a question on Quora. This answer has details about what you should do and how you should do.
It has some links and overall the answer doesn’t look like promotion. Let us compare this answer to another answer in the same thread.
I just want to bang my head on the wall. Look at this answer!
I mean it’s not helpful in any way and the person just added a link to his website. It’s not that he just added a link to some reference or anything like that. The link is there because he wants to build links to his website.
If you’re going to use Quora this way, you better leave this page right now!
Everyone is sick of such people and I don’t want you to become one.
What I showed you now was the dark-side of Quora. Where people just answer questions for the sake of building links and spamming.
So don’t ever try to answer a question this way.
Here is what you need to remember to make your answer the best on Quora:
Whenever you answer any question on Quora, be genuine. Use your own voice. Don’t copy someone else’s answer. And always be helpful.
To get the maximum number of upvotes, make sure that your answer has the following elements:
Do you remember the answer I showed above? That answer was filled with details. If you have created an article related to the question you’re answering, add some of your content.
Give helpful and actionable tips that will help people get up and do what you’re saying.
Use data, graphs and references to back up your claims. People love data and if you provide them with your answer, they will simply hit the upvote button.
As I’ve used Quora to answer and find answers to questions, I have noticed that answers with images tend to get more upvotes.
It’s because our brain processes visuals faster than text.
But don’t just add those boring stock images. Even though they also work great. But to make sure your answer is the best, add images that are relevant and helpful to the topic.
As I mentioned above, data images and graphs will help you. You can also add infographics in your answers.
3. Use Personal Pronouns
Using words like “I”, “you”, “my” and “me” will help you establish a personal connection. This way you can attract the reader to your thoughts.
4. Add Links & Not Just To Your Own Website
If you’re writing a detailed answer, it is better to add links to your answer. But adding links to your own website will make you sound too promotional and will lead in getting your answer downvoted.
Add links to some authority websites and include only 1-2 links to your website. The reason behind adding links to authority websites is that the people will see you as someone who follows experts and has good experience in the industry.
5. Format Your Answer
When you write a long answer on Quora, it might not look good. People seem to lose interest on reading long stuff. So to make sure people read your answer, format your answer.
Add numbered and bulleted points in your answer. Emphasize your answer using bold and italics. Use quotes to make them look more interesting.
What’s better than an image?
Adding videos to your answer will just make your answer stand out from the others.
7. Share On Social Media
You can share your answers on your social accounts. This will increase the exposure your answer gets and help you get more upvotes. After sharing on social media, you can ask some of your friends to upvote your answer. If they are really your friend they will upvote your answer. But don’t keep messaging them every time you answer a question. No one likes annoying people.
These are some elements that will make your answer the best. Your answers will not be good at first, but as you will continue answering questions on Quora, they will get better.
You can read other top answers and learn from them.
Check how they answered the question, their tone and what other elements they have used to answer the question. This will help you learn more about answering a question perfectly on Quora.
But even after improving your answers, I have seen that most people don’t understand how to promote their website/business.
Now I am going to show you one more example of an answer where people have promoted their website and business.
This is a question I found. It received around 2000 views and has 12 answers.
These top two answers of this thread. This is the top answer of the thread.
This answer is completely self-promotion. They have added the details about their product regardless of the question that is being asked. And it looks like they have copy-pasted their product description here.
Look at the second answer:
This answer has received 4 upvotes. The person has promoted their product at last but instead of spamming in the thread, they have mentioned two other tools. Those tools might be their competitors but they have still mentioned them.
Because apart from promoting their product, they didn’t forget to provide some value in their answer and help the person regarding the question. Moreover, this answer looks more personal.
This is the way you should answer a question. Still, these answers are not detailed. You should follow the above tips that I gave you to make your answer the best.
And there’s one more way to get your answer seen by many people and get upvotes.
It’s by answering the question first. As I told in the above sections, you can follow topics and receive notifications.
If you do this, you will be able to answer the questions first and get upvotes on your answers. This way you can get more people read your answer and click on the links you have added.
So that’s all about answers.
How To Promote Your Business On Quora
Apart from answering other people’s question, there is one more way to promote your blog/business using Quora. This is by creating a topic page about your business/website.
Suppose I want to create a topic about a company named “Dazzling Designs”. It’s an imaginary company that I just made up in my head.
So first you need to search the name of your business. If nothing comes up, click on search.
Now on the left hand side, select topic.
If you find nothing about your business in the topics section, you can click on the “creating a new topic” link and create your topic.
Add a name and description about your topic and you’re done. Now you will reach on the topic page which is similar to other pages. You can now add a profile picture and update your description.
To make your business topic look great, you can look at the topics of other competitors.
Let me show you some examples. I am at the Buffer topic on Quora.
As you can see, this topic page is fully optimized. You can see a logo and a good description. Also notice the link in the about section.
You can also add a link to your website in the about section.
This topic has 7.7k followers. Scroll down and you will see the most viewed writers of the topic.
On most of the topic pages of companies, you will notice that the most viewed writers are the people who work in that company. This is because to support their customers and get more customers, you need to help them out.
Others can answer the questions asked about your business but it is better that you answer these questions yourself.
But how will you get people ask questions in your topic?
It’s simple. There are 3 ways you can do that.
1. Share about your topic on your social profiles
Share on your LinkedIn, Twitter and Facebook profiles about your topic. Tell your followers that they can now ask any questions on Quora. Social media is very important when it comes to promoting your business.
And to get most of these people ask questions, tell them that you will answer the questions yourself. Make them feel that you are now supporting them everywhere.
2. Email your list
Follow the same method here. Tell your list members that they can get fast responses from your team members on Quora.
3. Add about quora on your about and contact page
This is the best option. If you have a business run by a team, you can add about your Quora topic on your contact page.
The people coming on your contact page are those who want to ask questions and get some advice. Well, you can inform them about the topic on Quora and tell them that the questions asked on Quora are answered by our team members within 24 hours.
But make sure you keep the promise. Answer the questions asked on your topic and don’t just make them wait. Be the first one to answer.
I already told you the benefits of being the first one to answer. Creating a topic about your business is really helpful because when people start posting questions on your topic and you answer them, they are highly likely to follow you.
This way you can get questions and the opportunity to answer them first.
In the next section, I will show you how to find customers that want to buy your product.
How To Find People That Will Buy From You
Now that you know how to write answers and promote your product without looking like a spammer, it’s time to get these people buy your product.
Because not all of these people that visit your website will buy anything from you. Unless you make them buy.
I am sure you find people on social media that are interested in your product. Well, Quora is another place to find such people.
You will learn how to get people buy from you without being too pushy.
But remember that you cannot get customers if you are not active on Quora. So before you implement anything mentioned in this section, make sure you are active on Quora and answer as many questions as possible.
So let’s begin.
First, you need to find out whether people are searching for something related to what you offer. This is easy to do.
As a test example, I am going to show you to do it. I searched something that people might look for on Quora.
There are many people looking for something that can auto post to Tumblr. After looking at some answers, I found that there is nothing that can do something like this(weird).
But what if there is something like this. You can write your answer and let people know about it. Look at these answers:
As you can see, these people cannot understand the question and cannot solve their problem. Specifically the first one.
Now you can enter as the problem solver. Write your answer and now that you want to get people buy from you, use the following tips:
- In your answer, mention that you can help them out regarding their problem. Tell them that if they’re interested, they can message you.
- If your product is paid, tell them that you can provide a free trial for them to give your product a try.
- You can also mention that you are available for free consulting about the topic and can help them out.
Once you succeed in doing this, you can take this to the next step and get them to buy your product. But don’t try to be smart.
Be helpful and don’t just try to sell your stuff.
You can get more people to buy your product. Search for something related to your product, answer the questions.
There are many people who answer the question but are open to learning more about the topic. You can message these people and tell them that you’re available for help.
But don’t just message everyone. First, engage these people. If they have answered a question, comment on their answer and provide more details to them.
It’s not easy to find customers on Quora. That’s why you need to be careful and patient.
How To Build Your Brand And Reputation Using Quora
Building your reputation on Quora will help you get more traffic to your website. And this traffic can get you more subscribers and loyal fans.
What’s the basic fundamental of building a brand?
To keep helping people constantly.
And this is what you need to do on Quora. Apart from answering questions, there are some more ways you can build your reputation.
These tips will help you:
1. Mention people in your answers
This works like charm. Mentioning someone can help you build relations. And there are many ways to do that.
One of the most simple ways is to mention people who have answered the question. Even if you are not the first one to answer a question, you can still get more attraction.
Before you answer the question, read all the other answers. If you find someone’s answer helpful and interesting, mention that person in your answer.
You can mention and support that person in your answer. This way you will be able to get that person’s attention. This method can also be used in an opposite way to build some controversy.
If you don’t agree with someone’s answers, mention that person and try to build a conversation with him in your answer.
Apart from this, you can also mention other people who have not answered the question. Experts.
Check out this topic.
These are the most viewed writers of this topic.
So now if I am writing an answer about this topic, I can mention an expert this way:
“Well these were my thoughts but I would like to get some more insights by @person_name”
This is a good way of getting people notice you. Since they want to be the most viewed writers, they will most probably answer the question.
And once they answer the question, you can send them a private message and thank them. This way you can build a relation with these people.
One more way of using Quora to build you brand and reputation is being published on top websites. Every week Quora moderators search for some really great answers and pitch them to publications like TIME, Inc and The Huffington Post.
What’s more interesting is that they do not edit or remove the links in the answer. So when these answers are published on these websites, you don’t just build your brand.
You also get a very strong backlink from these publications. This will help you boost your search engine rankings.
This is why always try to answer questions the best way you can. Answer as if you’re writing for one of these publications.
And once your answer is picked, you can contact that moderator and pitch your other answers too. But again, don’t spam them. Otherwise, they will never pick your answers.
So when it comes building your brand and reputation, Quora is a gold-mine. These methods are great to help you build a reputation.
How To Turn Your Quora Followers Into Raving Fans
But first, how do you get followers on Quora?
Well, keep answering questions. You can use those boring follow to get followed methods used on Instagram or Twitter.
But it’s better to stay away from such methods. Just keep answering people and some people will follow you. Don’t stress a lot on getting followers.
Still, if you have some followers, you can turn them into raving fans.
You can do this by helping them every time. Just keep an eye on your followers and check if they asked a question.
If they did, be the first one to answer their question. Since they are following you, chances are they might remember you.
And when this happens you can promote your website more and more to these people. But again, don’t spam. Provide helpful answers.
Once you have answered 5-6 of their questions, message them. Just send a message and tell them that they can ask for help anytime.
If you get a positive reply, send a link to your website and tell them that they can subscribe to get more help. Most of them will be happy to do that. It’s because you already helped them out a few times and they know that you are a helpful person.
Thus you can turn your Quora followers into fans.
How To Republish Your Content On Quora
No, I am not talking about answering questions. Quora recently introduced Blogs. This way you can create your own blog on Quora.
This is very helpful for content writers because now they have another medium to republish their content. Creating a blog on Quora is very simple.
Click on your name on the top right-hand side and then click on Blogs.
Once you do it, you will reach a page where you have an option to create a blog. Click on it.
Now, you can give a name to your blog, add a URL and description. Also, make your description interesting and helpful for people to understand what your blog is about.
Once your blog is created, you will be allowed to post on your blog. But still you need to add more details to your blog. So on the right side, click on manage settings.
Here you can add authors, invite people to follow your blog and also add owners. You can also add a photo for your blog.
When you’re done making these settings, you can start posting on Quora. You can post your whole blog posts on your blog.
Another creative method that will help you get more traffic is to find the most viewed writers in your relevant topics. Check if they also have a blog. And if they do, promote their content on their blog.
Don’t copy-paste their content. Post stuff like:
“12 Best Content Marketing Tips By Quora Experts”
Curate other’s content on your blog and link them. This way they will notice you and also share your blog.
In a nutshell, try out every content marketing tactic you do on your website. Think of this as your secondary blog and keep publishing posts.
To get more followers, you can also promote your blog.
How To Get Crowd-Sourced Content On Quora
Now we’ve been talking about just answering questions. Now let’s get into asking some questions. Asking questions to get content for your next article.
Quora is a gem when it comes to generating crowd-sourced content. The best way to do this is to ask questions.
But rather than asking them a direct opinion about some topic, try to get more personal and let people share their stories.
Tell me which article headline sounds more interesting:
16 Best social marketing tools
These are the 16 social marketing tools people love to use
I would choose the second one. Why?
Because it’s more personal and attention-grabbing. So suppose you want to write an article for the second headline, here’s how you have to ask your question on Quora.
Which tools work the best for you for social marketing?
And I am sure you will get some great answers. I also bet that you will get no or helpless answers when you ask the same question this way:
What are the best social marketing tools?
The fact is that everyone likes to answer a question that is more personal. In your question description, always ask people to share their experience with the tool. This way you get better information to share in your article.
Remember that headlines are important.
Whether it’s an article or a question on Quora. You have to steal people’s attention and make them answer your question.
And once you have content for the article, publish it and share it on Quora. And at last, you can thank all the people who answered your question and inform them about the article.
Most of them would be happy to share it.
How To Measure The Success Of Quora
It’s very easy to measure the success of Quora. The easiest way to do this is by using Google Analytics.
Log in to your Google Analytics. Click on the Acquisition tab. Now click on social referrals and at last on Network referrals.
Now you will be able to see the traffic your website received from Quora. This way you can find out if your efforts are bringing some results.
And to go a little further, you can also find your conversions from Quora. Let’s say you want to find out how many people from Quora subscribed to your website.
For this you need to setup goals. Let me show you how:
Click on the Admin tab on the top. Once you’re on the Admin page, click on Goals under the View section.
Now click on the New Goal button. You can select a goal template, or you can select a custom goal. Click on custom and continue.
Give a name to your goal. If you’re setting up a goal for a new signup, give a name like “New Signup”. In the type, select destination and continue.
Now in the goal destination, add the page where a subscriber goes to after signup. This might be your email confirmed page or your thank you page. And don’t add the complete link. For example – If I want to add a thank you page in the destination, I will add “/thank-you.html” and not “www.sitename.com/thank-you.html”.
Set the value Off. You can enable the funnel if there are multiple stages of signup. So if after signup up, the subscriber has to confirm their email, add the email confirmation address. Add this the same way you added the destination.
Finally, click on verify this goal and continue. Your goal is ready!
Now to find out how many people subscribed to your website from Quora, you can follow these steps.
Click on Acquisition>All Traffic>Referrals.
Now you will be able to see the goals and find out the number of sign ups from Quora.
You can also view your stats on Quora. Click on your name on the top and then click on Stats.
The Daily Checklist That Will Turn You Into A Quora Power-User
So after following these methods, you can get traffic, fans, and customers from Quora.
But still you need a checklist of tasks to follow daily. I have created a daily checklist you can use to turn yourself into a Quora power-user.
This checklist contains tasks you need to perform daily and you will be able to see the results yourself. You can easily get this checklist below.
Wrapping It Up
So that’s all about Quora. If you follow these steps and especially follow the daily checklist, you will be able to see good results from this huge Q&A platform.
Well to make you believe that Quora can be used to generate thousands of visitors to your website, here is a case study by WishPond.
They used Quora to generate more than 10,000 visitors.
Now it’s all up to you. If you’re ready to work hard and give this a try, you will surely get good results.
Now I want you to answer in the comments:
Are you ready to use Quora for marketing? What will be your first move?