Truba Group

Website
Redesign

Truba Group of Institutes is an engineering
college located in Bhopal.

The Challenge

Truba Group wanted a website that was not only a central hub for the college students but also for high-school graduates looking for admission in engineering colleges in central India. 

To help them achieve this feat, Truba built a team within the college to accomplish this task. 

Problems

From cluttered design to poor page architecture, the website had serious problems that were affecting the user experience badly.

Here are the problems identified after
a detailed research of the website –

  • Cluttered design
  • Improper use of colors
  • Inconsistent typography
  • Too many unnecessary pages
  • Poor architecture
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Amit Saxena
Head of CS Department, Truba Group

Strategy

As almost all college websites in Central India had cluttered design, we decided to separate ourselves from the crowd. 

We took a minimalist approach in our design process and came up with solutions to make complex elements look simple and be functional at the same time.  

Goals

After creating a solid strategy, we ended up with the following goals. 

  • Reduce the number of pages
  • Use a defined set of typefaces
  • Use colors consistently on all pages
  • Design pages with a clear goal in mind. 
  • Improve the UX across all devices. 

Designing

The process began by first creating a page architecture and wire-framing. 

We started with the homepage and followed a theme for the inner pages of the website.  

This helped us maintain consistency for all the pages. 

 

Colors

#2224b7

#ffffff

#000000

During the design process, choosing a color palette was a challenging task. 

We had to choose between using multiple colors or using one primary color. Finally, we chose the latter as it served our end goal better. 

Typography

After testing different typefaces, we decided to go with Raleway. The typeface is very simple and looks modern.   

Raleway

Light

Regular

Bold

Light

Regular

Bold

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a b c d e f g h i j k l m n o p q r s t u v w x y z

Result

The redesigned website with a better and consistent designed successfully served the target audience. 

The biggest takeaway I had from working on this project was to always look beyond the horizon to find better solutions. 

Project Highlights

1 +
Pages Created
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